The 5 Laws of Selling & Marketing

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Chapters:
0:00 Intro
0:59 Law 1: The Prospect Only Cares About Themselves
4:02 Law 2: You Can Charge Money in Direct Proportion to Your Social Proof
8:35 Law 3: If You Don't Have Case Studies, You MUST Have a Risk Reversal
10:36 Law 4: Transfer Away Logistical Intensity
15:30 Law 5: Transfer Away Financial Variability


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