Chapters: 0:00 Intro 0:59 Law 1: The Prospect Only Cares About Themselves 4:02 Law 2: You Can Charge Money in Direct Proportion to Your Social Proof 8:35 Law 3: If You Don't Have Case Studies, You MUST Have a Risk Reversal 10:36 Law 4: Transfer Away Logistical Intensity 15:30 Law 5: Transfer Away Financial Variability
