Four Common Benefits of Having a Trademark for Your Small Business. READ MORE https://asrlawfirm.com/trademarks/ 🌟Notice of Ownership Registration of a trademark provides a business owner with official documentation and notice to the public of a claim of ownership of the mark. Given that a business’ brand (usually represented by its mark) often translates to a tangible ownership interest held by its owners that is saleable and assignable, federal registration of such mark can be very important to a company’s success and worth. 🌟Searchability and Identifiability After registration, a trademark appears on the USPTO’s trademark database and can easily be found by anyone searching for a similar mark. 🌟Geographic coverage While states also provide trademark registration, any protection offered applies only within that state. Failing to federally register a trademark can potentially pose the problem of other companies in different states using similar marks, thereby causing a conflict of use. 🌟Assists with Court Cases While trademark registration serves to limit duplicate usage, there may be occasions in which a business owner is forced to bring an action to prohibit another from using a similar mark. A federally registered trademark provides significant protection and may even entitle a company to treble damages if a mark is easily identifiable and there is a provable loss of business due to the violation of a trademark.
