Superior-based attorney Johanna Kirk was 35 years old when she decided to make a change. She had worked for a law firm for seven years, first as an associate and then as a shareholder. But she wanted to do things differently.
"I guess I just wanted to do things my way," said Kirk. "I wanted to make a change in my life, and starting my own practice was cheaper than buying a Cadillac or a Harley."
Kirk began researching the market and her chances of running a successful solo law firm in the area. She started writing a business plan, which forced her to consider the market, the competition, operations, financing, and potential expense-to-revenue ratios.
Her business plan came out to more than 30 pages. "Based on the research, I knew that I had to offer something different," Kirk said. "The business plan helped me define the business model I envisioned. It helped me draw a business roadmap."
While Kirk is already off and running, others can benefit from the State Bar of Wisconsin's new Business School for Lawyers (BSL), which provides a unique opportunity for lawyers to get in-depth training on business concepts, including how to write a business plan.
The Business School for Lawyers provides a unique opportunity for lawyers who want to learn the business concepts and principles necessary to start and build a successful law firm. That includes a crucial first step: writing a thorough business plan.
