The good news is that there are lots of marketing strategies that you can use to stand out from other divorce lawyers and attract new clients. If you follow these tips, you'll be able to reach more people with your marketing efforts and grow your business:
✅ Create a professional website with all necessary information: Have a professional-looking website for your law firm - this should include all the information about your firm, including details about your background and experience, as well as contact information. You can also provide information about legal services offered by your firm, such as child custody disputes or alimony payments, so that clients can easily find it when they need it.
✅ Provide a free consultation, a divorce handbook, or a compatibility calculator: Offering something free can go a long way towards building trust with potential clients who may not have heard of you yet! This could be something like offering them access to an online divorce handbook or compatibility calculator where they can get valuable information without having to hire an attorney right away!
✅ Create excellent social media profiles that reflect your work ethics and values: Social media is one of the best ways for attorneys to connect with potential clients. It's important to set up profiles on all the major social networks, such as LinkedIn, Facebook and Instagram. Your profile should be professional and accurate, so it represents your business well. You can also use these profiles to share helpful content with potential clients, such as video tutorials or articles on relevant legal topics. This will help people learn more about what you do as an attorney while building trust with potential clients.
✅ Share helpful video content on Instagram and Tiktok: Instagram has over 700 million active users per month, making it a great platform for sharing videos related to your legal practice. You can use Instagram stories to share helpful tips about divorce law or any other area of law that interests you.
✅ Create and optimize Google search advertising to generate qualified leads: If you're not already using paid search marketing, it's important to do some research before jumping in. Start by creating an account on Google AdWords and learning how to set up campaigns and ad groups. Then, create ads that will appear when someone searches for your keywords or phrases related to divorce law. Monitor your campaign's performance regularly and make adjustments as needed based on the data you collect.
✅ Configure retargeting advertisements on Facebook and Google display ads: Retargeting allows you to show ads to people who've visited your website but didn't convert into leads or clients yet — essentially putting an ad back in front of their faces at a later date so they'll have another chance to click through and sign up for your services.
✅ Create an email funnel to engage and nurture potential leads: You can build an email list by offering free consultations or giving away content like ebooks and whitepapers. You can then nurture your list by sending periodic emails with tips on how to deal with divorce issues, including how to handle an uncontested divorce or how to fight for custody of your children.
✅ Get coverage in local newspapers and magazines: Divorce attorneys should try getting their names mentioned in local newspapers whenever possible. It's also a good idea to get quoted in articles about family law issues that happen locally. This way, when people search Google News or Yahoo News for "divorce attorney" or "family lawyer," they'll find your name along with those terms.
✅ Connect and collaborate with local lawyers and relationship consultants: One way to gain exposure within your community is through networking events like happy hours or Chamber of Commerce meetings. Networking events allow you to meet local business owners and share information about your practice without having to spend money on advertising or promotion. These events also allow you to connect with other professionals in your area, who may refer clients to you when they're unable to take cases themselves.
✅ Join local associations and register on legal marketplaces: Divorce attorneys should be active members of local associations and professional organizations. They should also register on legal marketplaces like Avvo, LinkedIn and Martindale-Hubbell. These are places where people can find you by name, by practice area or by location. You can also use these platforms to create profiles that showcase your expertise and experience while providing a link to your website where potential clients can learn more about your firm.
