If you’ve formed an LLC and are building a brand, here’s the question you need to ask: Who actually owns your trademark—you or your business?
This video breaks down exactly why your LLC should own the trademark, how to set it up properly, and what risks you face if you get it wrong. Whether you're launching a new product, protecting your business name, or planning to scale, this is one of the most important legal decisions you’ll make—and one of the most commonly misunderstood.
âś… Key Points Covered in This Video:
Can an LLC own a trademark?
Why your business—not you personally—should hold ownership
The legal benefits of LLC-owned trademarks
How ownership impacts liability protection
What happens if you file under your personal name
The right way to file with the USPTO for LLC ownership
Real-world consequences of incorrect ownership
How proper trademark ownership affects licensing, enforcement, and brand value
⚠️ The Risk of Filing a Trademark in Your Personal Name
Many entrepreneurs make the mistake of registering a trademark in their personal name, even though they’re operating under an LLC. Here’s what that causes:
Ownership confusion: Who actually owns the brand—you or your business?
Weaker liability protection: If a lawsuit arises, separating personal from business assets becomes harder.
Problems with partnerships or investors: If you try to bring on partners or sell the business, the IP must be transferred—which raises legal and tax issues.
Inconsistent branding control: Your business may be using a name it technically doesn’t own.
Avoid the trap. File the trademark in the name of your LLC if the business is the one using and promoting the mark.
🧠Why LLC Ownership Makes Legal and Business Sense
Registering your trademark under your LLC ensures:
Clear chain of ownership
Stronger asset protection
Simpler licensing and enforcement
Easier investor and partnership negotiations
Better long-term strategy for selling or franchising
Trademarks are business assets. Treat them that way—by aligning your registration with the entity that uses and profits from the brand.
At Moore Law PC, we help business owners across Tennessee and nationwide:
Choose the correct trademark owner (LLC vs individual)
Structure filings to avoid rejection or delay
Draft solid trademark ownership clauses for operating agreements
Handle transfers, assignments, and licensing
Ensure your branding is protected long-term
Don't risk your trademark investment on a filing mistake that can cost you thousands—or your entire brand.
📲 Ready to File the Right Way?
If you’ve got an LLC, your trademarks should reflect that. We’ll help you file cleanly, clearly, and correctly—protecting your brand and your business the way they deserve.
📌 Want to make sure your trademark is filed properly and protected from day one? 📲 Visit MooreTrademarks.com to schedule your consultation today.
