IN THIS VIDEO WE DISCUSS, TRADEMARK LAW OVERVIEW | TRADEMARK LAW EXPLAINED BY INTELLECTUAL PROPERTY LAWYER⚖️#LAWYER #TRADEMARK - Subscribe Now ► https://bit.ly/thesterlingfirm DISCLAIMER: NOT LEGAL ADVICE. FOR INFORMATIONAL PURPOSES. * Call The Sterling Firm 🏛⚖️🧑⚖️ Top Rated Law Firm🥇👍 🌐 www.thesterlingfirm.com 📧 [email protected] 📲 +1(310)498-2750
-- TRADEMARK LAW OVERVIEW
I. PURPOSE OF TRADEMARK LAW
A. TYPES OF TRADEMARKS
B. WHAT IS A TRADEMARK?
C. WHAT IS NOT A TRADEMARK
1. DOMAIN NAMES ARE NOT TRADEMARKS
2. BUSINESS NAMES ARE NOT TRADEMARKS
3. ORNAMENTAL DESIGNS ARE NOT TRADEMARKS
4. PRODUCT FEATURES ARE PROTECTED BY TRADE DRESS
5. FUNCTIONALITY IS NOT PROTECTED BY TRADE DRESS OR TRADEMARK
II. TRADEMARKS MUST BE DISTINCTIVE
A. ARBITRARY OR FANCIFUL MARKS
B. SUGGESTIVE MARKS
C. DESCRIPTIVE MARKS
D. DESCRIPTIVE MARKS MUST HAVE SECONDARY MEANINGS TO BE PROTECTED
E. GENERIC MARKS
III. COMMON LAW TRADEMARK RIGHTS
IV. TRADEMARK SEARCH
V. BENEFITS OF FEDERAL TRADEMARK REGISTRATION
A. FEDERAL TRADEMARK APPLICATION FILING FEES
B. CLASSIFICATIONS OF GOODS AND SERVICES FOR TRADEMARKS
C. TRADEMARK REGISTRATION FILING DATE NOTICE-PRIORITY
D. OFFICE ACTION BY USPTO TRADEMARK EXAMINER
E. FINAL REJECTION BY USPTO TRADEMARK EXAMINER
F. OFFICIAL GAZETTE PUBLICATION OF TRADEMARK
G. ACTUAL USE VS. INTENT TO USE TRADEMARK IN COMMERCE
H. TRADEMARK “DRAWING”
I. TRADEMARK “SPECIMEN”
J. PRINCIPAL REGISTER VS. SUPPLEMENTAL REGISTER FOR TRADEMARKS
K. SECONDARY MEANING OF DESCRIPTIVE MARKS
L. REJECTION OF TRADEMARK BY THE UNITED STATES PATENT AND TRADEMARK OFFICE
VI. STATE TRADEMARK REGISTRATION
VII. LOSS OF TRADEMARK RIGHTS
A. ABANDONMENT OF TRADEMARKS
B. IMPROPER LICENSING AND ASSIGNMENT OF TRADEMARKS
C. TRADEMARK GENERICIDE
D. DUTY TO POLICE YOUR TRADEMARK
VIII. TRADEMARK INFRINGEMENT AND THE LIKELIHOOD OF CONFUSION TEST
A. TRADEMARK LITIGATION PROCESS
B. TRADEMARK DILUTION
C. TRADEMARK TARNISHMENT
D. UNFAIR COMPETITION
IX. DEFENSES TO TRADEMARK INFRINGEMENT CLAIMS
A. CLASSIC FAIR USE OF TRADEMARK
B. NOMINATIVE FAIR USE OF TRADEMARK
C. PARODY OF TRADEMARK
D. ADDITIONAL DEFENSES TO TRADEMARK INFRINGEMENT
X. REMEDIES FOR TRADEMARK INFRINGEMENT
XI. INTERNATIONAL TRADEMARKS
A. PARIS CONVENTION
B. MADRID PROTOCOL
C. EUROPEAN UNION’S COMMUNITY TRADEMARK
D. DEFENSIVE REGISTRATION IN CHINA - {CHAPTER'S]
0:00 Introduction 0:15 PURPOSE OF TRADEMARK LAW 0:41 GUARANTEE Authentic Genuine 0:52 Protect & Distinguish Products 1:18 TRADEMARK LAW PROTECTS CONSUMING PUBLIC 1:34 TRADEMARK LAW ENCOURAGES QUALITY PRODUCTS 1:58 TYPES OF TRADEMARKS 2:40 WHAT IS A TRADEMARK? 4:38 ORNAMENTAL DESIGNS ARE NOT TRADEMARKS 5:29 PRODUCT FEATURES ARE PROTECTED BY TRADE DRESS 8:21 "Apple" for computers "Banana" for tires "All-State" for insurance Nike Swoosh for sports apparel 8:44 SUGGESTIVE MARKS 9:06 "Whirlpool" Washing Machines "Coppertone" Suntan Lotion "Ivory" Soap 9:56 DESCRIPTIVE MARKS MUST HAVE SECONDARY MEANINGS TO BE PROTECTED 11:52 NO PROTECTION FOR GENERIC MARKS!!! 12:16 COMMON LAW TRADEMARK RIGHTS 13:15 First to Use = Owner 14:13 COMMON LAW RIGHTS RESTRICTED! 15:29 Conduct Search Before Applying for Trademark Registration 15:37 USPTO's Trademark Electronic Search System (TESS) 17:49 TRADEMARK REGISTRATION ON PRINCIPAL REGISTER PROVIDES 17:52 Nationwide Trademark Rights 17:55 Presumption True Owner 18:20 Access to Federal Courts 18:48 Federal Registration Symbol 19:04 USPTO's Online Databases 19:10 Enhanced Remedies 21:21 FEDERAL TRADEMARK APPLICATION FILING FEES 23:19 CLASSIFICATIONS OF GOODS & SERVICES 25:08 Priority Filing Date Not Absolute! 31:44 Standard Character Mark OR Special Form Mark 32:35 Special Form Drawing Additional "Literal Element" Requirements 33:25 SPECIMEN 35:31 SECONDARY MEANING OF DESCRIPTIVE 36:03 REJECTION OF TRADEMARK 39:04 LOSS OF TRADEMARK RIGHTS 39:30 (1) Abandonment (2) Improper Licensing & Assignment (3) Genericity 41:34 DUTY TO POLICE 42:53 TRADEMARK INFRINGEMENT & LIKELIHOOD OF CONFUSION TEST 46:29 LITIGATION 47:41 DILUTION 49:17 TRADEMARK TARNISHMENT 53:00 DEFENSES TO TRADEMARK INFRINGEMENT CLAIMS 53:24 CLASSIC FAIR USE 53:57 NOMINATIVE FAIR USE 54:32 PARODY 55:28 REMEDIES FOR TRADEMARK INFRINGEMENT 55:51 (1) Defendant's Profits (2) Plaintiff's Actual Damages (3) Attorney Fees 58:16 Willful Conduct Required 58:59 PARIS CONVENTION 59:45 MADRID PROTOCOL
