1. Trademark attorneys identify your company’s trademarks. A trademark attorney can help identify the trademarks your company has. While this might seem like a simple process, it often isn’t. For example, you might intend to trademark your company name, slogan, and logo, but what about your individual product and service names, the seminars your company offers, or your product packaging? There are a number of things that can be trademarked, and a good attorney can help you identify which ones you should add to your IP portfolio.
2. Trademark attorneys conduct proper trademark searches. The second thing a good trademark attorney can do is conduct a proper search on your trademarks before you adopt them as part of your marketing and branding strategies. This way, you don’t waste money on trademark applications that are almost certainly going to be refused and you can identify potential conflicts before it becomes a huge problem.
3. Trademark attorneys develop a proper filing strategy. The third thing a good attorney can do is help you with a filing strategy for your trademarks. For example, many clients want to register their name, logo, and slogan on a neat package, but this is often not the best strategy.
4. Trademark attorneys draft your trademark application. The fourth item is that trademark attorneys help draft proper trademark applications that meet the technical specifications of the United States Patent and Trademark Office (USPTO).
It’s important to remember that a trademark application is a legal document. While the questions may sometimes seem innocuous, or easy, there’s typically a technical response that’s required in order for the government to be able to approve your application. If a trademark attorney drafts it for you, you’re more likely to see approval by the government than if you just draft it yourself.
5. Trademark attorneys respond to Office Actions and refusals. The final way a trademark attorney adds value to your application process is by responding to office actions or refusals.
Not all trademark applications go smoothly, and you may receive a refusal for one reason or another. If you receive a refusal because of another potentially conflicting trademark, there’s a number of things a trademark attorney can evaluate and help you do. For example, could we draft an appeal? Could we make an argument to the government that would get around the refusal? Or maybe it’s a little bit more complicated and the owner of the conflicting registration is no longer using that trademark. An attorney can help you evaluate whether or not that trademark could be canceled, allowing your trademark to then proceed. . . Contact us to Know more: +91 7297051181
