The tide of influencer marketing may be turning… as in, influencers may be more liable for their role in marketing in court claims by aggrieved brand-owners than they were before. Without getting into whether that’s fair, let’s get into how we got here & what you should consider before signing brand deals moving forward.
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Today's video is all about Molly sims, trademark lawsuit, Rodan & fields lash boost case, trademark registration, trademark infringement, influencer marketing, influencer case study, influencer marketing 2022, micro-influencer marketing, how to be an influencer, influencer marketing explained, influencer marketing tips, social media influencers, social media influencer, influencers and the law, influencer marketing law
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0:00 – Intro 00:46 - Rodan & Fields, and Molly Sims got sued 01:56 - Direct infringement or contributory infringement 05:16 - What does it mean for you? 08:06 - This was an interesting case
