In this video, NFT lawyer Enrico Schaefer provides trademark and copyright key tips for any company or brand considering an NFT drop. Launching an NFT project is both easy and hard. It's easy to upload your digital artwork on the asset to OpenSea or Rarible, mint the NFTs, and watch the ETH flow. It's hard to protect your trademark rights as the project owner, and license your copyright to NFT purchasers. Doing it right is important and requires you to consider trademark and copyright issues. ===== Contact Blockchain attorney Enrico Schaefer: https://www.traverselegal.com/enrico-schaefer/ TL Blockchain Attorneys: https://www.traverselegal.com/blockchain-attorneys/
Do a trademark availability search for your project name. If there is something similar that already exists, you could get shut down, lose your domain name, and have to shut down your NFT store.
Register your project name as a trademark as soon as you determine the name is available.
Obtain a work for hire agreement with all artists involved in creating the digital image for your NFT project. make sure your company actually owns the copyright to the images associated with your NFT.
Draft a copyright licensing agreement for your NFT project as part of your roadmap. You need to understand your licensing model before you launch, and typically as part of your initial business plan.
Make sure your project offering won't be considered a security by the SEC. there are a number of factors that will impact the issue of whether your NFT is considered a security.
Determine how you will permanently communicate copyright rights to your NFT buyers, through the platform, one your website, or on the interplanetary file system.
