If you plan on building a real brand, your value is in your intellectual property so protect it at all costs.
I've filed trademarks, advised on trademarks and litigated cases involving trademark infringement, injunctive relief, and other actions.
As an entrepreneur, having a strong fanciful trademark, the right brand protection strategies in place and the right legal resources to go after infringers, is the key to your success and building a strong foundation in the event that you find yourself in Court, like MrBeast and any other successful entrepreneur.
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